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Suave Keratin Smoothing Product Led to Damaged Hair, Scalp Burns, Users Charge

Women who were seeking sleek and shiny hair say that a Suave Keratin product designed to straighten and smooth out their curls and frizz instead led to breakage, hair loss and scalp burn. 

The women charge that Unilever, the manufacturer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, never warned customers that the product could cause significant hair loss and skin damage. The product, advertised as an alternative to salon treatments, contained thioglycolic acid, which according to the Centers for Disease Control, should not be used in contact with the skin. The product also was advertised as a smoothing kit, not a chemical relaxer.

One user complained that her hair looked “like I was going through chemo.” Another said her hair had “been falling out in clumps,” while yet another woman griped that she had to cut 13 inches off her hair and the “hair that I do have left is severely fried and damaged.”

Unilever discontinued the product last year. “Unilever did the right thing by discontinuing the product, but that does not negate that the company never warned of the product’s dangers,” John Whitfield, a consumer protection attorney at Whitfield Bryson & Mason LLP, said.  “Women who purchased the Suave Professionals kit before it was discontinued and suffered adverse effects deserve to be compensated. ”

If you used the Suave Professionals Keratin Infusion 30-Day Smoothing Kit and would like more information, Whitfield, Bryson & Mason would like to hear about it. Please call us toll-free at 1-855-WBM-ATTY (1-855-926-2889) or send an email to John Whitfield at john@wbmllp.com.